Startup of the month – Spotad
Forget About Supply and Demand—the Next Fight Is About Using Data
Spotad has developed new technology to deliver mobile ads using artificial intelligence. Spotad, a great startup and part of the ERB portfolio in Israel and the US, which raised $3.5M in series C financing round earlier this year, uses machine learning technology to analyze marketing data from advertisers and user data about different demographics, in order to deliver the best ads at the right times to mobile phones. The company is the first Ad-Tech company of its kind – demand-side platform (DSP) – to penetrate the Chinese market.